Before diving into the planet of social media marketing marketing, consider this valuable advice: don’t be everywhere! As tempting because it seems to become listed on every existing social media marketing site there is, you simply won’t have sufficient time to do so. Plus, more important than quantity is quality-keeping your audience engaged. Even when you’ve joined a dozen sites, if none of these work to widen your reach, turn contacts into customers, and raise your sales, your efforts will be in vain.
And because it’s recommended that you join only 2-3 social media marketing sites, you need to be very picky. You’ve to choose those who works better to your advantage and offer you what you need. Facebook, Twitter, and Google+ might be on the surface of the listing of popular social sites but this is not a certain guarantee they can help your organization online. To make a good choice, you have to first understand the various kinds of social media.
The three types of social media marketing:
· Communication – Under this category, we’ve blogs and micro-blogging sites, which provide venue for updating content in the form of text, video or graphics. In addition it gives the chance to write about a certain topic while allowing people to provide comments and talk with the information provider. Examples include WordPress, Blogger, LiveJournal, Twitter, Tumblr, TypePad, and Posterous. Another subcategory is social networking, which involves an on the web community that connects by sharing content, interests and activities. Facebook, LinkedIn, and Meetup are some examples.
· Multimedia – Multimedia sites are for sharing and distributing multimedia content such as for instance photos, videos, and audio. Flickr, YouTube, Skype, Photobucket, and Pinterest are some sites that fall under this category.
· Collaboration – The 3rd type include wikis and social bookmarking sites. Wikis follow exactly the same concept while the encyclopedia, providing a success of information about different topics. It allows for creating and editing of informative content. Wikipedia is the main example. CBT Email Spider Social bookmarking sites, meanwhile, lets users store, organize, manage, and share website pages located on the internet. StumbleUpon, Delicious, Digg, Google Reader, and Reddit are top social bookmarking sites.
Given that you know the basic types of media sites, the next phase is to know which factors to consider. Ask yourself these following questions:
Where are your potential customers?
Each site has a unique unique culture, attracting a certain sector of consumers. LinkedIn, like, provides professionals, and will be your absolute best bet if they are the folks you wish to touch base to. Younger casual netizens, meanwhile, are available on Facebook and Twitter.
What type of content do you wish to share?
Social sites use different architectural structures, meaning each has a unique method of letting users share content. Have you been considering video marketing? YouTube is the most truly effective option. Pinterest and Instagram are great for those who’ll be sharing a lot of photos to attract customers. For text and links, Twitter and Facebook are the perfect platforms.
How much time and budget have you got?
Time and budget also may play a role in your decision. You’d have to study the sites’features along with marketing platforms. Although some provide free advertising, others demand a fee. Some sites are more time-consuming to control while others would just take a fraction of your time and energy to use and maintain.
Understanding different structures of social media marketing and considering the abovementioned factors can assist you to land the best choices for the social media marketing marketing needs.