Social Media Marketing : Just what it really is and also How to utilize that To your Business.

Social media is really a term that’s gained prominence and popularity within the last number of years. But what exactly is it and how can it be used to benefit your organization? Media are communication instruments. Traditional media such as newspaper, radio and TV formats are one-way communication formats from the publisher to the reader, listener or viewer. Social pertains to society and how it’s organized with people interacting and forming communities. Social media are social formats of two-way media communication where the publishers, readers, listeners, and viewers are all able to contribute to the conversation and form communities of specific mutual interests.

Social Media was enabled by so-called ‘Web 2.0’ technologies that surfaced circa 2002-5 to facilitate multi-participant communication, information sharing, interoperability, collaboration, communities buy instagram followers, and the consumer or consumer-generated content (media) on the World Wide Web. It encompasses capabilities such as blogs, online chat, social support systems, online communities, wikis, social bookmarks, forums, video sharing, photo sharing, virtual worlds, podcasts, social news, etc.

So it follows that ‘Social Media Marketing is the use of social media capabilities for marketing purposes. Nearly – traditional types of marketing don’t directly translate or work in this new environment. In traditional marketing, you’re producing materials and campaigns targeted at your visitors and prospects. In social media marketing, you’re engaged in communication with your visitors and prospects. You employ social media capabilities in the same ways your visitors and prospects do, and you observe the rules set by town you’re communicating with. Those are major differences. Social media marketing can be extremely powerful and successful if approached and used correctly. Conversely, you can cause yourself plenty of pain when it is approached incorrectly or ignored.

Consider social media marketing as social influence communication via various tools, online communities, social influencers, public relations, customer service, etc. The utmost effective 5 tools are Blogs, Facebook, Linked In, Twitter and YouTube. Here are some of many ways to utilize social media marketing for your organization:

Exposure for your business/products/services/solutions – the main benefit is getting more exposure to more people in more ways.

Improve your business/products/services/solutions visibility on the Internet – the second major benefit is increased traffic for your website and other web properties.

Generate more sales leads – the 3rd major benefit is se ranking improvement which enables more people to find your organization once they search for products/services/solutions like yours.

Increase customer loyalty by monitoring and participating in conversations about your business/products/services/solutions.
Gain insight from communities of interest for your business/products/services/solutions by participating in discussions and getting first-hand details about what buyers want.

Build your brand and authority by using your expertise to educate and assist people in your communities of interest.
Although social media marketing direct costs are very affordable, the time demands are significant and require continuous attention.

If you have any doubts, consider these statistics from several surveys – 73% of active online users read blogs, 57% have joined a social network, 83% watch videos, 39% subscribe to an RSS feed, and based on Time magazine, social networking sites are popular than pornography sites. If you’re not doing social media marketing, you’re not utilising the full potential of the Internet.

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