Social networking platforms build buzz, boost business and serve small businesses as low-cost/no-cost marketing tools. Small company owners need certainly to know how these tools strategically serve and support small business first so they really best implement social networking strategies to sell products and/or services.
Social Media, simply put, serves users and organizations in marketing in three ways:
Marketing is focused on building relationships — relationships focus on communication. New web tools like blogging, micro-blogging (Twitter), social networking (Facebook, LinkedIn, Ning), podcasting (BlogTalkRadio), video distribution (YouTube), event coordination tools (Meetup), wikis (Wikipedia) photo sharing (Flickr, Photobucket), and product review sites (epinions.com) allow small businesses to communicate, educate and share information directly making use of their current and prospective customers.
Content in the shape of blog posts, audio, video, comparison/review sites, tweets and social network messages help share information in a less-formal way that builds the know SMM Panel, like and trust factors that influence decision making. Content is no further just text. Small businesses may use audio or visual content for a “show me” and “tell me” to make communications a pack more interactive punch.
Social media’s direct communication distinction serves and supports small business as it brings the folks you intend to attract directly to you and makes direct communication possible. Social Media makes communication a conversation so small business owners can share, receive feedback and connect on equal ground making use of their target markets.
When small businesses empower their target consumers, they feel powerful. As soon as your target market feels powerful, it trusts you, buys from you, and stays with you. Social networking collaboration transforms consumers into “prosumers” ;.In a period of social networking prosumers, it’s people (not companies) who make, shape, or break purchase patterns.
Small businesses can ignite collaboration for marketing by creating their very own communities and/or joining communities. By doing so, they can listen and connect to their target customers and build a totally free forum to create their market together. Collaboration = Marketing Acceleration.
Social networking collaboration tools like review sites, video sharing sites, blogs, wikis and more allow users to self-serve, collaborate, and potentially serve as an endorser for your small business. Social media works as a marketing tool because individuals are prone to trust peers rather than companies.
The ability of mass collaboration serves and supports small business owners in a distinct way. Tapping/creating valuable collaborative options may bring people together to talk about ideas, exchange information, and help one another — and support relationship growth. Removing the “company/client” disconnect can break up elitism and boost marketing mind power.
The most important reason that social networking works as a marketing tool is easy — because it’s fun. People desire to go where they feel they belong, have a voice, are heard, and enjoy themselves. Small company owners need to be where their target markets are — and today, the masses are on Facebook, Ning, Twitter, Linkedin, Photobucket, YouTube and more because it’s entertainment value.
Remember the Will It Blend? campaigns by Blendtec? These were an ideal exemplory instance of social networking marketing in brilliant action. Videos were relevant because they showed the product, were entertaining (they blended an iPhone!), and these were viral! People could easily share the fun with friends because of the ease of social networking sharing widgets.
You can’t put a dollar amount on free promotion. Just how social networking stores data as an “Interactive Rolodex” even offers an entertainment factor. Sites like Facebook and LinkedIn are becoming the “new databases” because they are fast, easy, and fun. Folks are prone to update their Facebook and LinkedIn information when compared to a sterile address book because it is fun.
Small company owners use social media’s entertainment factor to construct their online database of contacts and connections, be visible to prospective customers, and get the word out in creative ways like YouTube videos, blog posts, images, podcasts to make people smile and spread the word.
How Social Networking Helps Small Businesses Sell
Social Media Marketing helps most small businesses boost sales indirectly by increasing relationships. Understanding that social networking marketing serves users for communication, collaboration, and entertainment could be the first step to considering how exactly to strategically implement the large number of social networking marketing tools and choose those that work best for your unique organization.
The main element thing that small businesses need to keep in mind when using social networking to simply help sell is that efforts must have value. There has to be value to your content, community, and execution to have people to interact with you or your organization. Social media doesn’t sell things — people sell things. Doing social networking marketing starts the relationship-building process. Start small and snowball. Social media takes understanding, passion, effort, and commitment to make it work. Give your small business a traditional voice with social networking and commit to providing value and you is going to be off to a good start.