Social media marketing is here now to stay. Being an entrepreneur or small business owner if you’re not deploying it to grow your company you are missing out. I am certain that you’ve seen the statistics by now. In 2015, 73 percent of U.S. Americans had a social network profile, representing a six percent growth compared to the previous year based on Statista. The numbers don’t lie. Social media marketing is just a life style throughout the globe.
Being an entrepreneur or small business owner if you’re not using social presence on-line to grow your company you are missing out. By 2017, the global social network audience will total 2.55 billion, – based on Emarketer.
Below I’ve listed my easy 5 step process for having a strategy for social media marketing marketing.
1. Identify your goals.
For each company there should be a mission. Your company mission must have a mission statement. For each mission there must be a goal. What’s the positive outcome or end goal that you wish to achieve? You might want to become internet famous, you may want to have speaking gigs, you may want to promote a guide or training program or you could just want more customers. Whatever it’s you need to jot down your goals and the logic behind them. Understanding where you wish to go and how you’re going to have there will help you devise the very best plan and route you should take.
2. Get Brand Clarity.
Get clear on your own brand before you add it out there. Answer these 3 important questions. What do you do? Who do you help? what do you wish to be known for? After you are able to clearly articulate the answers to these questions, you can communicate this on social media marketing or before anyone. You should have the ability to clearly and succinctly say in one single sentence what you’re about and describe your company model in ways that makes sense.
3. Master the art of Pull Marketing.
Pull marketing is about client attraction. Once you create core messages with strong call to action statements, you are setting the stage to have people in your audience self qualify and respond with, “me too” or “I need that” or “where can I find out more?” Your goal is to have ideal prospects able to clearly see themselves in your company model. They have to have the ability to see your company offers just what they have been looking for.
Social platforms really are a great tool for utilizing pull marketing tactics. Whether you run ads or create a poll, survey, or contest you may get targeted leads using social media marketing advertising and messaging. The key is crafting messages your target market will respond to.
4. Connect and build relationships.
In order to sell anything to anyone you need to have a trusted relationship. This concept is valid on-line as well. You should truly connect, converse and engage with people on social media marketing before they begin trusting you. One of the best ways to engage with people is by utilizing groups inside of social media marketing platforms like Facebook, Google+ and LinkedIn. In these group you can converse and have electronic conversations with people and demonstrate your expertise Autolikes. On social sites like Instagram and Pinterest, you’ve to make use of hashtags. On Twitter you utilize hashtags and lists to activate with others.
Whatever platform you’re on, ensure to showcase what is exclusive about you. You should have the ability to clearly articulate your unique sales proposition. When people don’t know what is significantly diffent about you, they lower your product or services to price.
Another smart way to construct relationships with people on social media marketing is to follow, comment and share their content. On every social media marketing platform, there is a way to provide feedback by sharing, commenting or clicking a key to like the message. Once you show on that person’s social media marketing page, they are sure to notice you, sooner or later.
5. Create an action plan and content marketing calendar.
Using social media marketing may be overwhelming. That’s precisely why you need a social media marketing action plan and a content marketing calendar. How are you currently going to combine social media marketing in along with your overall marketing strategy? You should recognize that marketing is most effective when you yourself have a couple of strategies complimenting one another and working together.
The main reason you need to put together an action plan is because, your ideal clients are searching for you personally on-line. Like: You’re a health & wellness life coach focusing on nutrition and teaching people how to lose excess weight without dieting and have an improved relationship with food. Your prospect is on-line trying to find key words like weight reduction, healthy foods, life coach, diet and wellness. Being an entrepreneur in that space, you need to appear in the search when the prospects go looking for a solution to their problems.
For each industry, you can find people trying to find answers to specific problems. You should create messages for every single problem that the people in your target market has. Social media marketing offers you an original chance to communicate frequently along with your target market on a wide variety of topics.
As you will see, using social media marketing as a method to grow your company requires you to get back to the fundamentals and understand marketing 101. After you complete each of the steps above, you will have an improved handle on how best to incorporate social media marketing to grow your business.