Beer has existed for just about provided that wine has nevertheless the evolutionary changes of the beer world has caused a shift in the drinking habits of the most popular beer drinker. Macro brewed adjunct lagers have dominated the beer industry for fifty years but times are changing for the mass conglomerate beer industry with the mainstream movement of craft beer.
Craft beer is brewed by craft brewers. These microbreweries produce small, independent, and traditional beer. Small describes six million barrels of beer or less. Independent describes 25% or less of the craft brewery is owned or controlled by someone who’s not a brewer themselves. Traditional describes having an all malt flag ship beer or 50% of it’s volume through all malt beers or beers that use adjuncts to enhance the flavor of the product rather than for cheaper ingredients.
While the typical adjunct lager, Anusher Bush and Coors comes to mind, can be found in just about any bar around the world, the brand new standard for bars are beer bars. Beer bars specialize in craft beer produced through the United States in addition to exceptional beer from throughout the world. In a good beer bar you’ll find little to no macro brewery beer whatsoever. What beer a beer bar carries however is set by the distribution of beer from a brewery. Here’s where things get complicated.
Macro brewery beer is distributed across the entire United States. This is the reason so many people still drink light fizzy adjunct lagers or lite beer over craft beer birra artigianale. Craft breweries are limited by distribution based on numerous factors. The distribution company that handles where in fact the beer goes may only allocate a brewery’s beer to a specific amount of states; either because of the quantity of beer that’s produced or how big the distribution company. Sometimes it’s related to the brewery themselves. Lots of breweries start off as brew pubs. A brew pub is really a place where one can enjoy food and beer. All the beer created by brew pubs are merely on draft or for sale in growlers; making distribution of one’s beer harder to come by. The key reason a brewery could have limited distribution is supply and demand.
With so many craft breweries breaking into the beer industry market share, name recognition, and brand loyalty are the number one factors to starting up a brewery and keeping it going. If you’re a new brewery that’s just started up then you want to maintain as numerous states as possible. The more people who see your beer will attempt your beer and consequently return to buy more of your beer. Over time people will recognize your logo, the beers you produce, and will begin to share your beer with people they know. This is the three-step process to creating a brewery’s beer stay in the marketplace and gain a following.
There are however repercussions that come from trying to dominate market share in multiple states and developing a breweries brands. This comes back to provide and demand. Many breweries in 2011 are facing the problem of supply and have begun to take out of states throughout the country. Every one of these breweries started small, broke into a great deal of markets, built up their term for making great craft beer, and now the demand due to their beer exceeds the total amount that may be produced. For a lot of breweries they can’t make enough beer to keep on the shelves, no matter quality. For additional the product quality would drop to be able to maintain the demands and that’s something all craft breweries will never sacrifice.
Dogfish Head (Delaware) announced they will be taking out of four states and two other markets in 2011. Dogfish Head’s the fastest growing brewery in the united states this season and you’ll be lucky if you learn any of their beer on shelves at the local liquor store. Sam Calagione made the decision to pull from these markets because he was tired of never seeing his product on shelves. Who will blame him? Whenever you can’t make enough product to support the demand of your distribution company, retail stores, and your loyal drinkers then you definitely have a serious problem. This dilemma however is better than nobody enjoying your beer.
Dogfish Head is likely to be pulling out from the U.K., Canada, Tennessee, Wisconsin, Indiana, and Rhode Island in 2011 indefinitely. Being the fastest growing brewery has caused a demand for Dogfish Head that may not be met. With no plans to expand in the near future they will continue to produce beer for the markets which have bought probably the most of the product. While this will absolutely upset loyal fans in these states and countries it’ll however bring joy to the ones that will continue to get Dogfish and now hopefully a lot more of it.
Dogfish Head isn’t the only brewery taking out of states this year. It seems this is the trend for 2011. Avery Brewing Co. out of Boulder, Colorado announced this week they will be taking out of eight states and seven other markets. Avery broke into as numerous markets as humanly possibly to be able to sell their beer. Now they are ready to get out; which they have to to be able to continue to provide their beer to loyal drinkers and beer markets. A lot of markets aren’t moving their beer while other markets can’t keep it in stock. It only makes sense they pull from some to be able to replenish others. Arizona, Connecticut, Indiana, Nebraska, New Mexico, Oklahoma, Rhode Island, and Tennessee will not see Avery in their state for the foreseeable future. The partial state markets which will lose Avery include Northern California (Bay Area and Sacramento), Eastern Arkansas, Upstate New York (outside of New York City), Central Florida (Orlando), and Wisconsin.
With Colorado being the Mecca of craft beer it’s not unimaginable that more breweries than Avery are taking out of states. Great Divide, Oskar Blues, and Left Hand Brewing are all taking out of states this year. Great Divide has removed their beers from six states (Michigan, Rhode Island, Connecticut, Kentucky, New Mexico and Alaska, and Washington, D.C.) They will be reduce their distribution to Minnesota, Illinois, Pennsylvania, New York, and Virginia.
Many craft beer drinkers is likely to be disappointed this season while they learned a common breweries are leaving their states. The key to a good brewery is fresh quality beer. Fresh means beer that’s continuously on the shelves. If you aren’t getting new beer releases from your chosen brewery then you’re lacking fresh beer. Quality is the 2nd concern for great beer. The beer the brewer conceives needs to be exactly the same from conception to delivery. Lots of breweries are up against the problem of creating exactly the same product their fans know and love and maintaining demand due to their beer. No brewery wants to cut corners and make a beer that isn’t exactly the same as what their fans fell in love with. In order to ensure that doesn’t happen, sometimes you’ve to pull out from certain markets.
It’s definitely upsetting seeing breweries having to take out of states but maintaining supply, demand, fresh beer, and quality means some sacrifices are necessary. Many beer drinkers will stop being fans of a common breweries if they can’t procure a common brands. While that is never best for a brewery it’s better to have upset fans than bad beer. The demand for craft beer is at an all time high and not to be able to supply enough beer for all markets is really a better problem then not having their beer sold or creating a lesser quality product to be able to meet demands.