Is the IT Solution Provider or Managed Service Provider (MSP) business social?
One effective way to create a powerful following for your MSP on Social Media platforms such as for instance Twitter, Facebook and LinkedIn would be to consistently provide your followers with good quality and relevant content.
Many IT businesses mistakenly believe that content has to be of their very own creation. Understandable, but very few IT businesses that I am aware have the full time or resources to dedicate to producing content on a full-time basis.
So so what can you do when it comes to content that may attract an audience?
One method to attract a faithful tribe on-line is to become a curator of content – filtering and aggregating good relevant content from your personal sources.
This is easier than you think buy Twitter followers. Odds are that, like me, you read a lot of interesting articles by others on a day-to-day basis that will well be relevant to your intended audience – an audience that features clients and potential clients.
With this specific at heart, it’s unlikely that you’ll be in short supply of content to share.
The question now remains – how best to share this pleased with your followers without overwhelming them?
Bad Examples of Content Curation
We’ve all seen types of businesses where in fact the “Social Media Guru” for that corporate brand has woken up and pumped out a huge amount of links in one go. Whilst those links may well be of interest to followers, they tend to get ignored as a result of overwhelming quantity of them.
Don’t fall under this trap. Instead, drip feed your content.
Drip feeding social media content
Drip feed your content to your audience through the day allows them to digest it slowly as opposed to make an effort to gorge in one go.
Social Media tools this kind of Tweetdeck and HootSuite have the capability to schedule status updates for Twitter, Facebook and LinkedIn – but when you yourself have a lot of interesting content, when and that which you have scheduled becomes confusing.
That is where in fact the social media tool Buffer will come in to play.
Using Buffer to drip-feed content
Buffer is a free app which allows you to make a buffer (the clue is in the name, eh?) buy Facebook page likes of up to 10 updates for Twitter, Facebook or LinkedIn over 3 days – longer time frames can be found in a Premium version – that will then be posted within the course of a day at pre-defined times of your choosing.
As well as the Buffer web-site, there are plug-ins for your web-browser to enable one-click buffering of interesting content you find, and you can even e-mail yourself at a particular Buffer email address with content you would like scheduled – useful if you discover interesting content on the iPad or another mobile device.
Tracking clicks on your content
As well as integrating together with your favourite URL shortening tools – such as for instance bit.ly – Buffer also generates statistics on the links you have shared so that you can see how many people clicked through and re-shared those links. Very useful for analysing the sort of content your followers are interested in.
Using Buffer makes sharing useful, relevant pleased with your Social Media audience a whole lot easier and more effectively.
Once you get to the habit of sharing relevant and interesting content as you read it, thus providing valuable information to your followers, you’ll start to create a powerful following of individuals who are enthusiastic about that which you need to share.
About the author
While the former owner of an award winning IT Managed Service Provider, Richard Tubb works with MSPs to greatly help them increase sales, take on employees and build up relationships with key industry contacts. You do not have to do it alone any more – contact Richard and have a chat about your requirements and how he is able to help you.