Small Business marketing using Instagram
Instagram is an on line mobile application that’s employed for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and has fast turn into a very popular social media marketing tool. Instagram was originally developed so that individuals could apply different filters to photographs that they’d taken on their cellphones and will allow them to easily upload and share these photos with friends (or account followers) utilizing the Instagram application. More recently video was introduced to Instagram it is now able to be uploaded, but Instagram video clips are restricted to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There are many than 300 million Instagram users worldwide.
Approximately 70 million photos are uploaded per day.
The account is’free’to create so are there low barriers to entry.
It is a medium which allows for easy sharing of content 24 hours a day.
What kind of success have businesses achieved using Instagram?
Businesses such as Levis, L’oreal and hundreds of others have already been in a position to utilize the tool to:
To improve awareness of the products and services.
To improve brand recognition.
To showcase their community and pro bono work to inspire and attract prospective customers to activate with their product, service or brand.
Run successful promotions, competitions and giveaways.
Small Business marketing success with Instagram
Instagram seems to be particularly favored by product based businesses due to its visual nature. Many businesses which can be product based such as clothing, jewellery, make up as well as food based business have achieved success using Instagram. This is because the application form makes for photos to be posted and shared of people either wearing or using these products. As an example, a food manufacturer might post photos of someone cooking with, sharing meals, ig line break or entertaining friends utilizing their food products. This success isn’t exclusive to big brands as many small businesses have already been in a position to leverage the energy of Instagram to activate their clients. As an example, Melbourne based café The Kettle Black had over 45,800 followers in March 2016 they have achieved this through the usage of attractive photographs of the food and images of cafe meals that Instagram users could be drawn to, in addition to using hashtags that foodies, food bloggers and other Instagram users would be interested in or search for.
Bloggers, social media marketing stars and media personalities have amassed a devoted following online with hundreds and sometimes tens and thousands of people following their Instagram accounts. This’influencer’group means there are several eyeballs there prepared to see your product or service. The audience has already been built for you. The engagement has already been formed and tapping into this by getting the product uploaded onto their Instagram feed or featured with a blogger or popular Instagram account holder can help you to develop your audience more quickly. Therefore taking the time to identify key’influencers’in your industry and ways to tap into this is important.
Hashtags – What’re they?
How would they be used to boost business exposure?
I declare that if you’re enthusiastic about getting onto Instagram you take some time up front doing your Hashtag research. Hashtags are tags that you could add in a caption of a photograph that you upload. To create a hashtag you need to utilize the # symbol in front of the tag and adding a keyword or several keywords without spaces after the hash symbol. For instance, you could post something image of couple of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. You might already be knowledgeable about hashtags because they are also popular on Twitter but if you’re not take a look online to see some samples of how they are being used. The objective of the hashtag is to tag your photo to an interest or topic category that’s’searchable’or’popular’on Instagram.
No spaces in your hashtags
No special characters can be used in your hashtags E.g.!@$&
Instagram features a powerful search feature so if posts are set to’public’you should use hashtags to tag your photos and videos so that the content becomes easier to search and becomes more accessible to the public. Which means when someone runs a search and is exploring that’search term’your content might be discovered that leads to more people learning about your company or brand.
Some hashtags are very popular so it’s important to identify those who are most highly relevant to your industry. Desire to of the overall game is truly to get people talking, liking, following and sharing your content. Hashtags help to get the word out if used effectively so take the time to learn how to utilize these to get the very best out of your content.